"One of the most amusing sights that the Korean has ever seen regularly occur on White Day, in front of Ewha University in Seoul. Ewha is a premier women's university, and men who are not employed by the school are not allowed to enter the school grounds (except a few extremely lucky souls, mostly exchange students from outside Korea.) This is because Ewha was established in the late 19th century when women getting any education was highly disapproved; no man (usually a father of a student) could enter the school in order to drag the student out and put her back to the kitchen.
The rule survives today, which lends to the sight. On White Day, outside of the front gate of Ewha, you can see litterally hundreds of young men, each carrying flowers and candies and awkwardly dressed in their best, waiting for their girlfriends to come out of the school. The most amusing thing is that across the street from the gate, there is a building that has a set of wide steps in front of it, like a platform. That platform is completely filled with men carrying flowers, standing on their tiptoes to get a better view of the gate, many of them on their cell phones talking with their girlfriends. The men themselves don't realize it, but to a passerby, the sight is incredibly hilarious. In fact, the group as a whole was given a nickname - ba-bo bu-dae ("the idiot brigade.")"
http://askakorean.blogspot.com/2007/02/happy-commercially-made-up-gift-giving.html
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